Bloomberg's Army Ran 409K Voter Contacts in 2025 Off-Year Races
Moms Demand Action's ground machine quietly worked low-turnout elections while most gun owners sat out. Here's what it cost you.
While most gun owners had their eyes off the ball during 2025's low-turnout off-year elections, Moms Demand Action — the political arm of Michael Bloomberg's Everytown empire — ran a coordinated, nationwide voter-contact operation that logged over 409,000 individual voter contacts.
That's not grassroots. That's a machine.
MDA is celebrating the effort as "people-powered progress," but don't let the soft language fool you. This was a disciplined electoral push that explicitly targeted candidates and ballot measures based on their willingness to restrict your gun rights. Off-year elections — state legislatures, local judges, school boards, county executives — are exactly where gun-control infrastructure gets quietly cemented into law.
The campaign's own post features a photo of MDA volunteers standing alongside Virginia Governor Abigail Spanberger — a Democrat who built her brand on targeting Second Amendment rights at the state level. That's not a coincidence. That's a preview of their 2026 playbook.
Here's what 409,000 voter contacts means in practice: volunteers door-knocking, phone-banking, and texting to turn out anti-gun voters in races that most pro-2A Americans skipped entirely. Bloomberg's money funds the infrastructure; the volunteers provide the cover story of a "grassroots movement."
Everytown spent over $45 million in the 2022 election cycle alone. The 2025 operation — targeting races with smaller electorates where a few hundred votes flip a seat — is the smart play. Flipping a state house seat or seating a sympathetic judge costs a fraction of a U.S. Senate race and delivers real legislative damage to gun owners.
They're playing chess. Too many gun owners are still playing checkers.
MDA's own website metadata identifies it as part of "Everytown" — a reminder that the soft-sounding "Moms" branding fronts one of the most heavily funded anti-gun political organizations in American history.
**What you need to do right now:** Find every off-year race on your 2026 ballot — state legislature, local judge, county sheriff, ballot initiatives. Get registered. Get your family registered. Contact your local gun-rights organization and ask how to volunteer. The NRA-ILA, Gun Owners of America, and your state rifle association all run electoral programs that need bodies on the ground.
Bloomberg is spending millions so his volunteers can outwork you on a Tuesday in November you thought didn't matter. Prove him wrong.
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